What Data is Google Analytics goals Unable to track? You must be wondering what data does google analytics goals is unable to track which will help you find the performance off your website or e-commerce site. If you are using google analytics, then its better to know what dats is being tracked so that it should be privacy protected of users.
What is Google Analytics?
Google, the world’s largest and most popular search engine, contains information and data of a large number of websites and web pages. A question arises: how it chooses a few web pages as a result and displays them ranking-wise? The term ‘analytics’ and ‘Search Engine Optimization (SEO)’ come into the picture from here.
Leaving SEO aside, for the time being, analytics of Google is a web analytics service that Google offers. The primary purpose of Google Analytics is to track the traffic of websites and apps. Data insights by Google Analytics play a crucial role in generating good revenue by using a website or app. Google Analytics can track all the activities on your website like- bounce rate, pages in one session, and a session’s time duration.
It also includes the traffic source on your site. Google Analytics also offers you many advanced features to acquire a more precise idea of insights and traffic on your site or app. E-commerce report of Google analytics track performance and sales activity of a particular eCommerce site. These reports display the revenue and transaction carried out for the sales on your website or app.
Google Analytics Goals
Now let’s come to ‘goals’ known as “Google Analytics Goals,” about which we will talk now. The goals note the rate of how often the website’s users complete some particular actions. Google analytics goal aims to measure whether your app or website fulfills your customers’ requirements or not? If it can, then how efficient is it? Dreams are the hero to perform all of this work. Goals display the number of posts and pages viewed by the user in one session, clicked results, and the time duration of their stay or surfing on your website or app.
Still, there are some things that we can’t track with the help of goals. So, let’s explore the data which Google Analytics Goals is not able to follow.
What Data is Google Analytics goals Unable to track?
Goals Won’t Tell Why Things Are Working.
Google Analytics Goals can provide you with all the statistics about “what” like- channels, number of the sessions, related search results, bounce rates, and many other things. For instance, if you got fewer sales or reach on your website compared to the previous sales, you are unlucky enough since you can see nothing but the numbers.
It won’t give you any reason why your sales decreased. It can never display any lead to a reduction source. Goals never make the site owner alert for any updates or changes in your web content or website data. When you search for “why” results, it will automatically display the results based on “what” or “how.” In addition to this, Google Analytics is not an appropriate tool for tracking the events taking place on your website.
Getting Support Is Not Possible In Goals
When you are a beginner to use goals, you probably may take a long time to analyze and set them correctly. When you get stuck in such kind of problems, suppose you will seek someone who can guide you and give you a clear idea about it. Unluckily, you can not get any user support from the side of Google Analytics Goals.
Thus, you have only one option, which is “help center.” This is also a type of data that Google analytics goals are not able to track. It consists of very lengthy and vague articles to guide you through setting up your goals correctly and preparing them to fit work. But I think that these are of no use because the issues you are facing can be found in only a few articles.
In place of this, you can try a help forum to inquire about your issues and probably get a reply from other experienced users of it. The only way how you can get a guide from a representative of Google is expensive. If you can pay nearly $100 thousand per year ( about ₹ 70 lakh INR) for Google Analytics’ premium version, you shall be granted access to many extra advanced features along with personal support.
One Can’t View More Than 2 Dimensions Simultaneously.
When you’re analyzing a website’s data, it becomes crucial that you must be capable of keeping an eye on various data layers. For example, the site admin wishes to know the total number of visitors from various states or nations, different channels, and with which type of device. When the admin is over with this data analysis, he may have to see firstly by device, after that source, and at the end user’s geolocation.
Again unluckily, you can view only two dimensions at a time, not more than it. It reduces your working efficiency and curtails the capability of analyzing your growth of marketing. For better understanding, let’s take an illustration. It isn’t possible to track the number of people arriving via various sources at a specific web page. In simple words, you are not supported to track the number of all the users directly got on your site’s home page, as well as those who got there through an Instagram ad on a mobile device as aws.
The only action that remains in your hands is to analyze at most two dimensions simultaneously, like the total count views that your website’s each page contains, along with some sufficient information of the source of traffic or some other secondary dimension of your choice.
Goals Can’t Track Individual Users.
As an owner or admin of your website, for increasing the sales, you’ll be willing to attain many other details about your users, such as- the customers’ behavior on your application, actions performed by them and IP address, etc. Individual users’ personal information is also data that Google analytics goals are not able to track.